Craig had a great discussion with Bill Hood from Vlocity Group about current market conditions. Vlocity Group has started a series of interviews on the importance of working with experienced market experts in the transportation industry. This is episode #1.
We have lived in a truck and have been to all of the USA and most of Canada. We understand your challenges, we understand your equipment and we know the markets.
Anne and Craig Leonard drove team for nearly nine years, both refrigerated and dry van, with seven and a half years as owner/operators booking all our own loads. We understand how to be profitable in a truck, we understand and have dealt with good and bad markets during good and bad economies. If you would like to get a feel for our life on the road we have a blog that documented our pretty amazing trucking life. You can find our blog here.
There are a LOT of dispatching services out there. We really are different. We care and our employees care that you are successful.
You will be more than pleased with the level of service our experienced team delivers. We remember what it is like to live in a truck. We have lived with e-logs and dealt with impossible shippers and receivers. Over the last twelve years we have built relationships with many of the best brokers. There is nothing magical about what we do, just like any aspect of your business, you could do it if you can dedicate the time and resources to the job. However, experience does matter. The fact is we are very good at keeping you moving and maximizing profitability and equipment utilization. In addition to our experience and insight, because we manage many trucks we have the resources that would be difficult to afford for a small trucking company. We stay up to date with trucking trends and industry news. We are subscribed to many data vendors to stay ahead of capacity trends. We not only have the data, we have the resources and experience to put that information to work for your business. We utilize many data sources and services to understand the markets and zero in on profitable freight.
Anne Leonard was born in Bangkok Thailand and grew up mostly overseas. She was blessed to live in Washington DC, Bethesda MD, Hong Kong, Paris France and Ankara Turkey. She went to college at Loyola University in New Orleans. After school she moved to Los Angeles California and eventually to Fort Collins Colorado where she met her husband. Anne has never been afraid of hard work. Before trucking she has years of experience in business to business sales including printing services and advertising where she had unsurpassed skill in prospecting and customer service. Anne was a team truck driver for 9 years and a Owner/Operator for over seven years. She excels at negotiation and load planning. Anne has excellent customer service skills that were a huge asset dealing with shipping clerks and warehouse workers at shippers and receivers. She has a knack for getting people onto her "team". Her compassion and business intuition are two of her greatest strengths. If you ask, however, it is her love of dogs that defines her.
Craig Leonard has extensive business experience having started and sold three successful business services companies. He was also Director of Lender Services for a division of a Fortune 250 company who had purchased his business where he developed new products and web integrations for delivery to a nationwide clientele. He was also responsible for new product and sales training for a 78-person sales force. Working directly with Wall Street clients, he developed an entire new product line to provide analytical and risk mitigation tools including software and SaaS web application development for multiple investment banks. In response to a bad joke he made to his wife he logically decided to become a truck driver in 2010. He and his wife Anne trained for and received their Commercial Drivers Licenses and became team truck drivers for a large carrier. The plan was always to become owner/operators, but he had never started a business without a clear understanding of what it would take to be successful. They set a target of 2 years as company drivers and made it almost 18 months before they bought their first truck. He has over seven years’ experience not only owning a trucking company but also successfully procuring loads and dispatching for team freight in the entire lower 48. Wanting to be home in Chattanooga Tennessee with their 6 grandchildren, Craig and Anne sold their truck and started Logistics ATB allowing them to leverage their expertise in negotiation and management for their clients. When asked what he does for a living Craig will always give the same response. “I build relationships”
Though out our trucking career we were regularly interviewed or consulted about our experience and insight.
Streamed about 2 months into the Covid era. A discussion on market dynamics, trend forecasting and our thought processes on maximizing our clients profitability.
Here is Anne playing with baby tigers in Joe's house.
If you live in Chattanooga and care about people we would love to talk to you. You must be able to work in our office, unlike many of our competitors we do not have outside contractors. Our team members are all on site and working together. Oh, and you gotta like dogs.